Comments for The Carbon Catablog

Comment on Carbon Catalog to be Expanded by Y. Zammit

Y. Zammit — Mon, 22 Feb 2010 15:30:02 +0000

It is a pity that the rating system has been removed. This should have been retained, with Carbon Catalogue having control of the rating, thus offering an independent review. Now, deciding on which provider to use is even more time consuming. One needs to go on the website of each and every provider. The rating system provided a good comparison tool.

Comment on Not to Profit, Part 5: Canada’s Offsetters by Harry Z. Kfir

Harry Z. Kfir — Mon, 30 Nov 2009 11:23:56 +0000

I have comercial access to foresting areas rich in
High Biodiversity (Plants, animals).
High Carbon Bio-mass content.
In african countries.

Comment on Peak Oil vs Global Warming by wteoqotbfsy

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Comment on Forging a Frontier: 2008 Report by suhdot

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Comment on Carbon Catalog to be Expanded by Brendan Bowles

Brendan Bowles — Tue, 22 Sep 2009 10:13:38 +0000

Thanks for you excellent work on this. Very useful.

All the best

Brendan

Comment on The Chicken Charity: If Free Range Eggs Were Sold Like Offsets by ceuzgbxmv

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Comment on The Carbon Offset Goldrush –– Who’s Staking Their Claim In America? by xofmtpblakq

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Comment on Isaac Berzin - The Algae for Biofuel Pioneer by neeta pise

neeta pise — Thu, 25 Jun 2009 07:24:24 +0000

i would like to know how generation of power & biofuels using waste like algae takes place in detail

Comment on Nobody’s Buying It: Rethinking Consumer Carbon Offsets by Steve Fortuna

Steve Fortuna — Tue, 10 Feb 2009 15:21:23 +0000

As a first-time buyer of carbon offsets, I had to perform a Google search to find one and actively make contact. If I were buying an appliance or a car or an air conditioner and were offered a chance to offset my CO2 footprint at the point of sale, it would be much easier to tie my purchase to its impact on the environment and make a conscious decision to mitigate its harm. The offset industry suffers from a brand awareness and distribution problem, as the buying cycle is removed from customer need, convenience and maximum emotional connection. I’ve done 3 consumer attitudinal surveys regarding offset marketing. The major hurdle is education - describing the offset concept and showing the consumer value by detailing how the money will be used to support CO2 reduction. Rainforest preservation & tree planting projects have the highest positive recognition among consumers, followed by solar and wind farm projects. Biomass generation and sequestration projects had the lowest positive recognition.

To solve the branding problem, offset providers need to strike agent/reseller deals with every major retailer of applicances, vehicles/engines, HVAC equipment, airlines, etc. they can find. When anyone can purchase carbon offsets at Wal-Mart, or know that becoming an “Eco-Partner” or “Carbon Neutral Citizen”, complete with bumper stickers and T-shirts, are chic, desirable designations, you’ve won the mindshare battle. Offsets cease to be a “guilt appeasement” appeal and more of a enabler for the average citizen to do their part in a complex and ever-changing battle to preserve our planet. No one buys the actual reduction of CO2. They buy the feeling that they have done their part to minimize future GHGs so the earth can heal naturally. Unregulated capitalism helped create our problem, yet constructive, targeted capitalism can help get us solve it.

Comment on A Feeble Pitch: So Why Exactly are Consumer Offsets Failing? by Steve Fortuna

Steve Fortuna — Tue, 10 Feb 2009 13:55:17 +0000

One key to consumer adoption of offsets lies in BUNDLING them at the point of sale with items that produce CO2. If I needed a new HVAC unit or water heater, and my salesman said “How would you like to mitigate the CO2 emissions this product will produce over it’s life cycle for an additional X dollars?”, it would be much harder to say no. ESPECIALLY if I got a nice green CO2 Neutral sticker to put on my window or brochure about the project my dollars were supporting. Imagine when booking a flight, the reservation agent asks “would you like to offset the carbon impact for $10″, many would jump at the chance.

People need to be connected to their purchases emotionally, and are intelligent enough to know that anything that plugs into an outlet or light socket contributes to CO2 production. Offset sellers should partner with electronics retailers, department stores, HVAC contractors and car dealers, to resell offsets, giving them a percentage of the proceeds to offset handling and paperwork costs. When carbon offsets appear in retail stores, along with a slick brochure and feel-good point of sale material, consumer acceptance won’t be far behind. Carbon offsets need a “BRAND”, something people can identify with and feel good about. Call it the “Earth Partners” program, give them a bumper sticker and let them feel enlightened happy and excited about doing the right thing, and TALKING IT UP TO FRIENDS. Word of mouth by early adopters is a key ingredient of any consumer marketing strategy.